Getting the foundations right

James passionately believes in fuelling the body with foods that will improve your quality of life.

There’s no such thing as a secret weight loss pill, or a magic ‘skinny tea detox’ that will transform your body overnight. And supplements are only beneficial if used correctly alongside a good eating regime.


The foundations of any quality exercise routine and of your overall health relies on you getting quality, nutrient-dense, foods which will enable you to feel and function at your best. 

The best diet is one that you can stick to for the rest of your life


No crash dieting, just nutritious foods

James will encourage you to have a sensible and balanced diet from all the main food groups: protein, carbohydrates and good fats. He will not promote crash dieting or remove entire food groups: he knows this approach isn’t sustainable and promotes long-term damage. 


He will help you to turn bad food habits into good food habits that you will keep, without starving you. The best part is you can still enjoy all the foods you love…
in moderation.

Achieving different results together

James will formulate advice based on your personal energy balance, which will stimulate a change in your body shape but also provide you with enough energy to sustain quality training sessions.


You will not only get access to expert nutritional advice, including a customised nutritional plan, but James will even join you for your supermarket shop and work with you every step of your journey to ensure you achieve different results.